Digital Marketing Manager

Marketing · Baltimore, Maryland
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

The World Trade Center Institute (WTCI) seeks an experienced Digital Marketing Manager. Are you passionate about digital strategy? Do you have a proven track record in developing and executing successful digital marketing campaigns with a positive return on advertising spend and increasing reach, engagement, and conversion? Are you motivated, hardworking, and a team player with a positive attitude? Do you love digging into campaign data, split testing copy, and measuring results?

 

If yes, then this is the perfect opportunity for you! WTCI is looking for a Digital Marketing Manager to join our team.

 

WTCI is passionate about growing our existing customer base and offering some of the best products and services across the global business landscape. This position will play a vital role in expanding our existing marketing and communications efforts, as well as creating and implementing strategic campaigns.


WTCI


Founded in 1989, the World Trade Center Institute (WTCI) is a non-profit organization committed to international business growth while balancing social good. WTCI is the largest international business organization in the mid-Atlantic, bringing together top global business executives from some of the world’s most iconic brands.

 

For more than 30 years, WTCI has connected and empowered globally minded leaders to collaborate, innovate, drive international business growth, and enhance society through our professional development programs, speaking series, fellowships, events, and conferences. WTCI is part of the more than 300 World Trade Center network organizations spanning 130 countries, serves in the World Bank Private Sector Liaison Officers Network across 100 countries, and has been a key partner with the US State Department for more than 20 years.  

 

We are a people-first organization and offer a professionally challenging and rewarding work environment. We are looking for innovative, creative, high-energy, and talented professionals that have a passion for enhancing international business, driving a positive impact on global communities, and developing and transforming business leaders. 


THE ROLE


The Digital Marketing Manager will be responsible for helping us grow in new and existing markets by using digital platforms to increase our reach, engagement, and conversions.


Key Responsibilities


General


  • Create and implement a digital strategy that is focused on driving the vision and mission of WTCI and achieving performance goals
  • Create, optimize, and update WTCI website pages to increase conversions (e.g., ticket sales, registrations, and email list subscriptions)
  • Create campaigns and perform daily account management of pay per click and social media advertisements
  • Write and post social media content and, when relevant, boost content
  • Monitor social media to mine for content to share/like/comment on
  • Proactively provide strategic recommendations to improve campaign performance, including keyword bids, daily and monthly budget caps, conversion rate, CPLs, quality score and other important account metrics
  • Assume responsibility for setting up conversion rules and pixels through Google Tag Manager
  • Participate in weekly brainstorms to assist in developing new campaign ideas and testing strategies
  • Track and report on digital marketing and ad campaigns, web traffic and engagement, email campaigns and social media campaigns
  • Assess performance of leads through conversion funnel, pinpoint issues, and implement needed change
  • Monitor SEO performance and develop and implement strategies to enhance SEO performance


LEADERSHIP Skills and Qualifications:


The ideal candidate will:


  • Be a team player
  • Be innovative, bold, and assertive
  • Have an ownership mentality
  • Possess a calculated risk-taking mindset, business sensibility, and a high level of urgency in their approach, constantly pushing themselves and others to achieve strategic outcomes for the organization
  • Possess a strong track record in driving top results while managing within a budget
  • Be able to combine data and intuition to drive smart, outcomes-based campaigns
  • Have excellent written and verbal communications skills
  • Experience in project management, developing marketing strategies, and measuring results
  • Have a fluency in digital outreach and a proven track record of embracing new platforms and products that transform how people are informed and engaged
  • Have a demonstrated ability to partner with the marketing executive leadership team to drive strategic outcomes
  • Have a strategic mindset, the ability to set priorities, and be able separate the great ideas from the good


The ideal candidate will bring a range of experiences, with an emphasis on outcomes-focused digital marketing expertise. A passion for the mission, data-orientation, and interest in an entrepreneurial organization are all musts.


Additional requirements:


  • 5+ years of professional work experience with demonstrated success in digital strategies
  • Familiarity with software tools and packages including social media management applications, Adobe Creative Cloud, Google Tag Manager, Google Analytics
  • Ability to work collaboratively across teams and independently
  • Strategic thinker - comfortable defining and presenting digital marketing strategies and ideas to the VP of Marketing and other senior leaders and executives
  • Ability to thrive in an environment that encourages a sense of urgency, results ownership, passion for the mission, trust, and collaboration
  • Google Ads, SEO, Google Analytics, certifications a plus
  • Understanding of HTML and CSS a plus
  • Knowledge of Salesforce or Tableau a plus

 

Benefits and Compensation


WTCI values work-life balance and offers work structures designed to maximize our impact and results while helping our team members balance their lives outside of work. 


  • Strong mission and vision for growth
  • Competitive compensation including supplemental compensation 
  • 4-day work week, M-Th
  • 401K and Profit Sharing – WTCI contributes 5% of annual salary to employees’ account
  • Health Savings Account (HSA) – WTCI contributes to employee’s HSA account
  • Paid Time Off (PTO) – Vacation, 18 days of paid holidays including December and July 4th holiday weeks, and birthday
  • Medical, vision, and dental insurance
  • Company-paid short-term disability
  • Company-paid life and accidental death and dismemberment (AD&D) insurance
  • Employee assistance program
  • Paid parental leave
  • Company-paid retreats and social events
  • Annual subscriptions: MasterClass, New York Times, Washington Post, LinkedIn Learning, WTCI Resource Library & Training, and more
  • Volunteering opportunities
  • Company matching donation opportunities


Please note: All employees and future employees must be vaccinated against COVID-19 unless they are legally entitled to an accommodation.

Thank You

Your application was submitted successfully.

  • Location
    Baltimore, Maryland
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced